Updated: Jan 19
People are visual creatures and we use our eyes to gain information from the world around us. That's why traditional forms of marketing use bright colours and engaging words to attract potential customers. In our digital world a new marketing tool is being used more and more, the infographic.
What is an infographic?
It is a visual representation of information, knowledge or data. Your attention span will vary according to who you are and what you do, so using an infographic will get your viewers' attention, present your point quickly and clearly in a visually stimulating way. They can also be colourful, informative and seemingly simple tools which can successfully convey content in an innovative way to inform and attract your target audiences, and most importantly, to help your business boom.
How an infographic can benefit your business
Another good reason for using infographics is the large attention it can generate towards your business, such as increasing your web traffic by at least 12%. This is because infographics are searchable and frequently appear on search engines such as Google, Facebook and YouTube, easily leading more people to your website. It means your business can be more easily found online and so helps to create a larger online presence for you. In addition, other businesses may choose to use your infographic, helping to further promote your message. Who knows, it might even go viral on social media for you.
Show off your skills and expertise
Using an infographic will not only draw additional audiences to your website, but it will also help you to demonstrate your expertise on your leaflets, brochures, blogs or emails. Naturally, when people are seeking a product or service from a business, they want to believe and trust that the business can do all that it claims it can do. By using infographics, it shows visually that you have a clear understanding of your services and products. By using an infographic on your website, for example, it will show that your business is unique and informed, satisfying existing customers and potentially attracting others.
Increase interest in your business
In addition, Infographics present your data in a simple manner, avoiding the need to read streams of text, or adding to it and making the content more understandable. By presenting small but relevant quantities of data (typically including a logo, website address and contact details), in this visual manner, it will appeal to a wider selection of viewers, and give them the vital information they need about you and your business in a concise and attractive way. This unique method of marketing stimulates increased attention to your business: It has been found that images or graphics can, in fact, gather 94% more views in contrast to simple text.
Over the years I have created many infographics for several businesses, quickly and professionally, to meet their specific needs.