Oh my I've been busy! Just compiled an insight of the most common types of infographic and how to use them. They are as follows: List, Statistical, 'How to', Timeline, Comparison, Map or Location and Flowchart or Journey
Use list infographics when you want to list items. They allow you to display information using data-rich text without compromising on visuals.
When creating a list blog post, include this type of infographic alongside your main points to increase readability and shareability. This will break up blocks of text and adds visual detail to your article. It will also generate engagement on social media sites like Instagram, Facebook or Pinterest.
I contextualise information with visuals that make it easier to read and makes the statistics more memorable. For a powerful list infographic, I use icons to represent various items. I will design to break up the monotony of the list and make it look more engaging.
As it says on the tin, the role of statistical infographics is to present data and statistics. You could use a statistical infographic to deliver research or survey results.
Supplementing numbers with a graphic design like in the example below — will help your reader absorb your complex data without struggling to focus and understand your text.
I can transform a data-rich blog post that might be difficult for readers to digest visually.
'How to' Infographic
A how-to infographic explains how to do something, like solving a problem or performing a task.
This is an excellent alternative to long pieces of text that describe a step-by-process without overloading the viewer with information. Compared to a paragraph or written list, the how-to infographic makes each step of the process easier to absorb.
You can use this to help readers process detailed instructions or tips, particularly when they are technical, complex or require visualising.
When it comes to marketing your brand, I can create how-to infographics to address common pain points among your target audience—and then offer your product as the solution. I can add labels and descriptions to various illustration parts to guide readers through the steps and help them conceptualise each point.
Oh I love a timeline infographic that displays events in chronological order and are one of the most popular type. Typically, marketeers will use them to:
Show the historical development of an item or service
Explain the evolution of a product or trend
Demonstrate how the subject has evolved over time
I use icons and illustrations along the full length of the timeline to represent each point. This transforms historical information into a fun and digestible format, and makes it easier for readers to remember the facts.
A comparison infographic is a visual way to compare and contrast different options. By presenting two or more alternatives side-by-side, this type of infographic helps readers understand the distinction between various concepts and, in many cases, choose which option is best for them.
They typically use a chart or table format with icons or illustrations to help readers visualise the similarities and differences. This type of infographic is compelling when placed within a blog post.
Map or Location Infographic
Map infographics are used for a variety of purposes, such as demographic data or location-specific information. Marketeers use map infographics to highlight insights about user bases or target audience. If you’re aiming to share statistics about different countries, use a map infographic.
I can create a graphic that invites viewers to look closely at numbers, which helps your audience compare and contrast the data between various places worldwide.
Flowcharts help walk people through a process, which often ask people 'yes' or 'no' questions and then points them to the next step based on their responses.
This type of infographic boosts engagement while giving users an obvious idea of what the process is about. Because it guides people individually through the various steps, it feels more personal and resonates with potential customers. You can even use it to steer potential customers toward choosing your product as the solution to their needs.
Flowchart infographics are also helpful for internal purposes, especially when onboarding new employees, explaining how to use company tools, or troubleshooting.
Hope you find this guide useful :-) Georgina