Preparing For Exhibitions (After Covid-19)
Whether you have an established business or are just starting up, exhibition events are a good way of getting your enterprise known. They are the ideal opportunity to give your potential customers the chance to see, touch and hear your products and services, or the opportunity to taste samples, if you are in the food or drinks industries.
Once you’ve decided on which show or exhibition to attend, the organisers will inform you about the cost, how many market leaders will be present, what sort of visitors will be attending, the previous year’s attendance and if any media will be there.
The earlier you book your stand the better as it will give you plenty of time to decide on your budget, what you want to exhibit or if you want to launch a new product. It is best to appoint someone on your staff to be responsible for organising your stand, including stand hire, design, transport, electricity, wifi, insurance, lighting, security, a show plan and passes. You will also need to consider whether or not your exhibition team will need catering or accommodation. Use a calendar to plan your progress and so you are fully prepared well in advance.
You will need to decide whether you want your stand to have a shell scheme, with an enclosed walled area with fascia boards advertising your name, contact details, website and products or services, or whether you want an open space and will use banner display stands or pop up banners. You could also consider floor graphics to further enforce your branding.
Experts estimate in the three seconds a visitor passes your stand they should be able to learn who you are, what you do and why they need to buy from you. It is important that your company appears both memorable and professional when meeting possible future clients at shows and exhibitions. The easiest way of achieving this goal is to have business collateral designed by an expert, with great graphics advertising your services or products.
You’ll want something that not only displays your services, but also presents your brand, your ethos and your culture; something that won’t just get lost, something that stands out, something recognisable and that is where Bliink Design can help you. Having your fascia or stand coordinating with your other marketing material like business cards, leaflets, brochures and website is vital for your business’s brand. You might want your employees, who will be manning your stand, to wear branded clothing in your company colours too.
Whatever you choose for the show or exhibition, it must imprint your brand onto the visitor or potential client, to a point where someone can easily recognise your brand, like the white tick of Nike. The importance of having good graphics at such events is significant, as they are the first things visitors see.
Your graphic designs don’t just include your business collateral, but also includes the fonts, colours and the layout; things that could significantly affect a first opinion, or completely support your Unique Selling Proposition, the reason that your product or service is different from and better than that of your competition. I deliver a professional service and can help you prepare for a show or exhibition by designing everything you may need so that it is in keeping with your brand and corporate identity.